AI-powered idea management for Product Managers

No good idea should
get lost in the noise.

Distill turns scattered feedback into prioritised decisions and AI-generated PRDs — grounded in real user signal, not gut feel. Save 4-8 hours per planning cycle.

Free tier available. No credit card required.

💬

Feedback is everywhere

Slack, support tickets, emails, Canny boards, stakeholder requests — the signal exists, but it's scattered across 3-5 tools.

📈

Prioritisation is a spreadsheet

You're re-scoring ideas in Google Sheets every cycle. No framework consistency, no audit trail, no connection to the original feedback.

📄

PRDs start from scratch

Despite having rich, prioritised feedback, you face a blank document. The PRD is written from memory, not from the actual signal.

One tool. One workflow. Zero context switches.

Distill connects the three steps every PM does manually today.

1

Collect

Capture ideas from your team, stakeholders, and customers in one place. Internal submission forms, public feedback portals, and integrations bring every signal together.

  • Internal idea submission for your team
  • Public feedback portal for customers
  • AI-powered duplicate detection
  • Voting and commenting
2

Prioritise

Score ideas with the framework that fits your process. Compare, rank, and decide what to build next — grounded in real feedback, not the loudest voice.

  • RICE, ICE, Value/Effort, and MoSCoW frameworks
  • Bulk editing spreadsheet mode
  • Visual comparison canvas
  • Framework switching without losing data
3

Generate

Turn your prioritised idea into a first-draft PRD in minutes. AI writes it grounded in the actual user feedback — with citations back to the original signals.

  • AI-generated PRD with 7 structured sections
  • Inline feedback citations — traceable to source
  • Version history with diff view
  • Export to PDF and Markdown

Built for the way PMs actually work

Every feature exists because a PM needed it. No bloat, no modules to buy separately.

Multi-product workspace

Manage ideas across multiple products in one workspace. Switch context without switching tools.

🔎

AI duplicate detection

Semantic similarity catches duplicates that keyword search misses. Merge ideas without losing context.

📊

4 scoring frameworks

RICE, ICE, Value/Effort, and MoSCoW — switch between them per product without losing scores.

📝

Grounded PRDs

AI writes PRDs citing the actual feedback that motivated the decision. Not a blank page — a grounded document.

🔗

Feedback citations

Every claim in a PRD traces back to real user feedback. Stakeholders see the evidence, not just the conclusion.

🌐

Public feedback portal

Give customers a place to submit and vote on ideas. Branded, embeddable, and connected to your prioritisation.

4-8h
saved per planning cycle
3 min
from idea to first-draft PRD
1
tool instead of 3-5

Simple, transparent pricing

Start free. Upgrade when you're ready.

Free
$0
forever
  • 1 workspace, 1 product
  • Up to 50 ideas
  • RICE scoring
  • 5 AI PRD generations/month
  • Public feedback portal
Get started free
Team
$19
per user / month (5+ users)
  • Everything in Pro
  • Unlimited AI generations
  • Role-based access control
  • Team collaboration features
  • Dedicated support
Contact us

Stop losing ideas in the noise.

Join Product Managers who ship better products with less overhead.

Start for free